learn from Jeff & elon TO achieve your most ambitious goals, fast—Without decades of triaL & error

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Why these 12 hidden principles of musk and bezos?

This is NOT a program on what Elon and Jeff have achieved, FAST—though I'll say I learned more on achieving your most ambitious goals from Elon and Jeff than from any other single source in my decades of this work.

It is NOT about how they created trillions of dollars of wealth and rapidly catapulted to the richest people in the world—though you will learn tons on how they've created great wealth and how you might too.

It is NOT only for people with world-changing goals—though you will learn a powerful method that helps you achieve world-changing goals, or any goals in your career, business, life.

This program is NOT even about Elon and Jeff—it is about YOU.

And how you can use these 12 HIDDEN Principles of Musk and Bezos to rocket to the top too. 
This Is A Shortcut

This is not a program on “overnight success" ... but if you put this to work you will most certainly create more success than you're having now in your career or business, FAST. Why can I say this?

Because everyone can use these 12 HIDDEN Principles I've decoded from Jeff and Elon to create more success... no matter who you are and what you do. 

Your goals might NOT be on the world-changing scale of Elon and Jeff, or you might NOT even be clear on what your goals are, but if you're serious about achieving these 12 HIDDEN Principles will be rocket fuel for you.

What You'll Learn

Visionary Goals

Jeff and Elon set goals very differently to even most highly successful people, and the OPPOSITE to how we're typically taught. Whatever your goals, with this method you can shoot as far as you can, as quickly as possible. 

Limitless Minds

You can't think ordinary and expect EXTRAordinary results. Elon and Jeff think differently, and on crucial topics such as risk and failure, the OPPOSITE to even most high achievers. You can get their advantage. 

Unstoppable Actions

EXTREME Bias For Action is our first principle of Actions, and it tells you how Jeff and Elon operate. Think you need a business plan? Waiting for the perfect time? They keep taking action, rapidly improving every step. 

"Is He The ONLY Ambitious One?"

This question a client's 14 year-old son asked me early in 2021 began this work for me. 

It was the day SpaceX launched Starship SN09. 

He'd been in awe watching as Musk's rocket soared to the heavens, and then almost stuck the vertical landing, before toppling over and exploding. 
His mind was blown how Elon could even conceive such things, let alone how one person can be leading a handful of world-changing companies. 

"Why AREN'T more people doing these things?" He asked me.

"Is he the ONLY ambitious one?"

"There are MANY people doing things that matter in our world," I said.
"But there are LOTS of reasons why even few highly-successful people will take on hard missions like Elon."

I didn't know much about Elon back then, but my interest was piqued.

I wanted to know more.

And I was SHOCKED by what I discovered. 

EVERYBODY needs to know this.

"Starting Companies Is Like Staring Into
The Abyss And Eating Glass"

13 years ago this Christmas Eve, Elon Musk was almost broke.

The two companies he'd poured nearly ALL of his wealth into were on the brink of bankruptcy.

Only a last minute infusion would keep his businesses and vision alive. 

That's what Elon describes as staring into the abyss.

For years, maybe decades, of your company's life you might be FIGHTING just to keep your baby alive. 
The eating glass part, well, I'll let him explain:

Elon is hardcore

He goes ALL IN and does what it takes to get it done.

On that Christmas Eve, with nearly all his chips already on the table, Elon wrote the first check.

Others followed.
Through sheer force of Elon's WILL Tesla and SpaceX survived, and soon started to thrive.  

In a SHORT time since, he's rocketed to one of the two richest in the world.

And MORE importantly, he's achieving his world-changing missions.

"Looking Back On My Life, I Want To Have Minimized The Number Of Regrets I Have"

Not so long ago the other richest in the world, Jeff Bezos, was sitting in a top job on Wall Street. 

He was recently married.

Had moved into a new home on the Upper East Side of Manhattan. 

And was facing one of those tough career decisions. 

Seeing the Internet growing at a whopping 2,300%, Jeff imagined leaving his stable job to start the everything store. 
He didn't know if he could build it.

In fact, he thought there was a 70% chance he'd FAIL.

Yet the decision was easy for Jeff, because he had a powerful framework.

Rather than feeling stuck unable to decide he was imagining himself looking back at age 80 having minimized his regrets.

"I Am Not My Stock Price"

Amazon's business model worked FAST, in the first month, but Jeff's darker days were to come. 

One thing that's easy to forget is that in its first decade, many were betting Amazon would FAIL

During the carnage of the Internet bust in 2000 Amazon's stock dived from $106 to $6.

Many questioned whether Amazon could outgrow its fixed cost baseor how it would compete with online giants such as eBay. 

Jeff wrote "I am not my stock price" on his whiteboard and just kept driving Amazon forward. 

Today Amazon is valued at some $1.7 trillion, up from a value of $120 billion just a decade ago. 

The everything store has worked so well that Jeff has handed off the CEO role to focus on an even bigger mission.

"I Think It Is Possible For Ordinary People To Choose To Be Extraordinary”

That's a quote from Elon Musk.

It's natural to think that he's talking about ordinary folks like you and me.

But he's talking about himself.

In many ways he's just an ordinary person—an immigrant living the American Dream, doing extraordinary things.

To be sure, Elon and Jeff started life with some extraordinary gifts and advantages.
But even just watch a few of these videos and you QUICKLY see it is their extraordinary ways of thinking and doing that has produced extraordinary results. 

For example, consider just two of the Principles that decode their extraordinary success—how they take [Unreasonable] Risk and Use Failure. 

Here you see that they think and operate the OPPOSITE of even most highly-successful people.

It's easy to think that people like Elon and Jeff are immune to the fear that holds many of us back. 

There is some truth is to this, as their experiences have them thinking about risk and failure in different ways. 

Yet what you see from Elon here is that he feels fear like the rest of us. It's just he never lets it hold him back from doing what most matters.

No matter the challenge, Elon and Jeff keep driving forward, ferociously.

"Step By Step Ferociously"

You might know Step By Step Ferociously is the motto for Jeff's space-faring venture, Blue Origin.

He started it in 2000 but in typical Bezos secrecy, he's talked little about it until recent years.

He's just been doing what he's done for decades at AmazonStep by step, ferociously.
When I began this work I knew little about Jeff.

But as soon as I started researching him I could see the same patterns emerging. 

Yes, Jeff and Elon have many extraordinary gifts, as all of us do, yet it is their extraordinary methods that have driven their extraordinary success, FAST.

This is why I saw we all NEED this. 
If only we were taught more of these methods, what more could be possible for you? 

I dream of a world where ALL OF US are capable of achieving our most important goals, unlocking our potential, living our dreams.

And I imagine just what could be possible for humanity if MANY more of us had extraordinary ways for achieving, and were taking on world-changing missions.

Why don't more of us know this? 

Or think and operate in these extraordinary ways? 

None Of This Is Your Fault

A positive way of saying it—Jeff and Elon prove just how MUCH IMPACT one person can have.

A less positive way of saying it—even in our modern world, why are so few of us capable of achieving the life we TRULY want?

Let alone taking on world changing-missions?

NOBODY teaches you this.

In fact, nobody teaches you much of ANYTHING about success, let alone achieving world-changing goals. 
This SHOULDN'T be a secret. 

For thousands of years we've known the secrets to what it takes to dream big and achieve.

But too FEW of us have this knowledge or are taught how to best use it. 

You see this in Jeff and Elon's methods, where they think and operate so DIFFERENTLY.  
To say it again—Elon and Jeff often think the OPPOSITE to how even most highly successful people do.

Or to what you're taught in even top business SCHOOLS—such as their perspective on business plans or meetings. 

This DIFFERENCE in how they think and operate can be ENORMOUS, such as you see here with Jeff laughing about his billions of dollars of failures at Amazon.

Adopting these different ways of thinking and doing can quickly lead YOU to QUANTUM LEAPS too. 

"The Smallest Steps Lead to
Quantum Leaps"

Even a journey of a thousand miles begins and ends with one small step.

All achieving happens this way. 

Jeff didn't need to know how he would build the everything store, but he did need to start and keep growing.

Elon doesn't know if he can reach Mars, but just by taking steps he's well on his way. 

Just one small step forward can QUANTUM LEAP you a LONG WAY. 

See, this to me is the crux of my client's 14 year-old son's question—
"Is Elon the ONLY ambitious one?"

No. Of course NOT. 

I know MANY hardcore, highly ambitious people who dream of doing extraordinary things.  

It's just most of them get stuck not knowing what they want, or lacking TRUE purpose

Or they're missing a step, or piece of the puzzle.
Without this, no matter how much they want it, they'll NEVER go for it.

A common example is the one I keep using—being overly risk averse and terrified of failure keeps so many HIGHLY CAPABLE people playing small.

See, and this is what MOST fires me up about this program—

I've seen time and time again that just one piece of the puzzle, or tiniest new step can drive QUANTUM LEAPS, fast.

That's what we're focused on together in this program. 

Because it's built to drive transformational QUANTUM LEAPS for you. 

A Transformational Method To
Upgrade YOU 

It's one thing to know all of this, and another to transform yourself into the person who can do it, FAST.

This is the CRUCIAL distinction between information and TRANSFORMATION. 

You see, there is TONS of information out there on Elon and Jeff but TRANSFORMATION is different.

Transformation never just happens by CONSUMING information—such as reading books, watching videos, listening to interviews—but through UTILIZING methods built for transforming.

Seeking to build the absolute BEST method for rapid transformation, over some 19 years I developed a system called Upgrade YOU.

This system rapidly achieves QUANTUM leaps in your career, business, life by quickly getting to the heart of the 3 things that drive ALL achieving:

No matter who you are, what your goal, where you're currently at, by CONTINUOUSLY upgrading your goals, mind, and actions you give yourself a path to achieving even your most ambitious goals. 

Round and round you go—iterating your goals, how you think, and take actions all the way UNTIL you achieve. 

SIMPLY doing this you can drive EVEN YOUR GRANDEST GOALS all the way, as quickly as possible, even if that destination is Mars.

Upgrade YOU is the FASTEST and best method I can currently imagine for achieving even your most ambitious goals.

So I brought it together with the 12 HIDDEN Principles of Elon and Jeff into this transformational program for you.

Using The 12 HIDDEN Principles For
Transforming YOU

If you're ONLY looking to learn more about Elon and Jeff, you'll learn TONS of information in this program. 

But if you're looking to make quantum leaps and enormously increase your capabilities for achieving even your most ambitious goals, that's what this program is built to do for you. 

These 12 HIDDEN Principles I've decoded from Elon and Jeff over countless hours of meticulous research. 

Reading books, watching thousands of hours of video, interviewing people who are close to them, I started with over 1,200 pages of ideas and dozens of principles for each Jeff and Elon. 

Over thousands of hours this was distilled into these 12 Principles and Practices, organized into the 3 Modules of Upgrade YOU:

12 Weeks  To Transformed YOU

This program is built to work for you in LITTLE TIME.

Over 12 weeks we cover just one principle and practice a week, which I've strived hard to keep to roughly one hour.

Doing this we are focused on JUST the highest value knowledge that you want to know on each PRINCIPLE, structured into powerful paradigms that you can quickly learn and put to work right away.

This pace makes this program EASILY manageable, and gives you time each week to do the practice and integrate the principle and paradigms you've learned. 

And because we're bringing together the Principle and Practice each week, you'll see you're not just learning information, but TRANSFORMING along the way. 

So in just 90 days, you will have transformed the way you achieve even your most ambitious goals

That said, as the videos are available to you, you can do this program FASTER, or even slower if you choose.

And of course you can keep coming back to this program as many times as you like, FOREVER. 

Also because we are building your Workbook together in the practices you will quickly build your method so you can keep continuously upgrading, driving your goals as far as you want, as quickly as possible.

The 2 Hidden Levers May Reveal To You

Finally, a note on the 2 Hidden Levers that you see at the bottom of the chart with the 12 HIDDEN Principles. 

We will NOT be covering these in this program, although from time to time I'll drop hints alluding to them. 

These 2 Hidden Levers ARE NOT decoded from Elon and Jeff.

They are the two most important "Hidden Levers For Achieving" that I have discovered over 21 years and tens of thousands of hours obsessively researching these topics.

They are the TRUE LEVERS to achieving any goal, FAST.

Studying thousands of years of history's greatest achievers, you see these levers time and time again in the hands of the master builders, including Jeff and Elon. 

Perhaps you already know what these levers are, or through this program they will reveal themselves to you. 

Yet, keep in mind, whether you identify them or not, together I am pulling the 2 Hidden Levers with you.

That's because this program builds up to what matters most: YOU

Yes, It's TRUE, You Can Rocket To The Top Too 

The 12 HIDDEN Principles don't just show you how Elon and Jeff achieve EXTRAORDINARY goals.

They give you a method so that you can rocket even your most ambitious goals all the way to the SUCCESS you want too. 

So, yes, in your career, business, life, with the right method you can rocket to the top too. 

Get "The 12 HIDDEN Principles" Working For YOU

(How Everyone Can Achieve Their Most Ambitious Goals, Even If You Don't Know What They Are)

Learn The 12 HIDDEN Principles On How Jeff And Elon Rocket To The Top And How You Can Too:  

  • ​A transforming method: For achieving even your most ambitious goals
  • Define your goals: Whether small or world-changing, get clear on your vision and paths forward
  • ​Align how you think and feel: For achieving what most matters to you
  • ​Get clear on your actions: And keep taking steps all the way to achieving the quantum leaps you want 
Achieve Goals That Change THE World... Or Just Your World 
As Elon says in an interview, not everyone needs to solve world-changing problems. And one thing we talk about in the introduction is this program is about the goals that are right for you. Whether in your career or business, chasing goals that change THE world or just your world, this program is built to work for you. 
Limited Time ONLY

Here's Some Of What You'll See From Jeff And Elon Inside This Program

  • Why Elon and Jeff set their sights on world-changing missions, and why you might too
  • ​How they VIOLATE the ORDINARY rules of setting goals, and set their sights on vague, way out of reach aspirational visions
  • ​Why Elon DOESN'T even see his goals as audacious
  • ​The TRUE driving force behind their goals, and yours too, that once you tap into gives you fuel for driving as far as you possibly can, FAST
  • ​How shooting for even your grandest visions can be as simple as keeping your eye on the prize while taking just one tiny step
  • Why having a business plan is LESS IMPORTANT than having a powerful vision that you use to keep driving forward 
  • ​How Jeff and Elon set enormous goals that get them and their teams powerfully striving NOW 
  • ​The way Elon and Jeff use their grand visions to activate processes that drive them all the way to finishing
  • Why orienting long-term gives you EXTRAORDINARY advantage in achieving even your most ambitious goals 
  • ​What it means to TRULY orient long-term and to engineer a culture and organization that forges forward indefinitely towards it 
  • ​The contagious power of PURPOSE, and how you too can develop Definite Purpose for your goals
  • ​Even if an important goal appears near impossible, why Elon says you should go after it. And how you should never give up
  • ​The benefits that come from being purpose-driven, and how you can use purpose to attract talent, capital, customers, and everyone else
  • ​Why purpose is MEANINGLESS relative to showing up and driving your most purposeful actions every day 
  • How topics like hope and MOTIVATION are low-level ways of operating relative to the powerful DRIVE Elon and Jeff bring
  • How Dominant Intent is where the rubber hits the road for Jeff and Elon, and how it does for you too 
  • ​Why Jeff and Amazon's Dominant Intent is customer obsession, and what Elon's Dominant Intent at Tesla and SpaceX is too
  • ​How Jeff and Elon's visions for their own businesses drive their grander visions for moving forward HUMANITY
  • ​How they were LUCKY and UNLUCKY to be born with beautiful minds capable of dreaming up and achieving extraordinary things
  • ​The secrets to their limitless thinking, that enables them and you to think on the grandest scale 
  • ​How their belief in what's possible, and indeed what's possible for them, fuels extraordinary efforts to do the seemingly impossible 
  • ​Why Elon and Jeff perceive MORE RISK in avoiding these most important goals than taking them on and FAILING
  • ​How they look at risk the OPPOSITE to most of us and what you can learn from how they take [Unreasonable] Risk
  • ​How risk ISN'T just something they "stomach" to get reward—But a strategy they powerfully use to drive forward
  • ​Why there's often MORE RISK in NOT taking risk, and how much fun it can be to take risk together as a group
  • ​13 "REFRAMES" you see from Elon and Jeff that enable them to see risk differently and to take it on an [Unreasonable] scale
  • Why Jeff has built a culture that rapidly invents and innovates by constantly running experiments
  • What enables Jeff and Elon to Use Failure to drive forward, while MOST  people get 'used by failure' to stay stuck and slide backwards
  • ​How seeing failure like Thomas Edison and other great achievers gives Elon and Jeff advantages in innovating and growing FAST 
  • Why continuing to drive forward in the face of enormous failure is NO BIG DEAL, just, as a goal-striving person, what you naturally do
  • ​What makes Jeff laugh uncontrollably about making billions of dollars of failures at Amazon, and what you can learn from this
  • Why our Principle Be Hardcore is reflected in EVERYTHING that Elon and Jeff do, and why this matters so much to your achieving too
  • ​​What being hardcore means, and why it is about more than you
  • ​How Jeff and Elon bring hardcore commitment to doing what it takes to succeed, even when the odds are enormously stacked against you 
  • ​Why hardcore excellence is central to Jeff and Elon's extraordinary achieving and it is likely the same for you 
  • How persistence is a WEAK STRATEGY for anyone who is serious about achieving 
  • ​Why an EXTREME bias to actions is crucial to Elon and Jeff's methods, to other top achievers, and to you too
  • ​How even in the face of enormous uncertainty, lacking clarity on what to do, Elon and Jeff keep taking actions ferociously moving forward
  • Why speed, urgency, rapidly iterating is central to the way that they focus themselves and their teams
  • Why Jeff's natural focus gives him extraordinary advantages in achieving, and how you can build more focus too
  • Why MORNING ROUTINES are mostly low-level operating and why Jeff and Elon would never pay attention to those basic ideas 
  • ​The VERY different ways Jeff and Elon organize their days for best getting done what needs to get done 
  • ​How Elon VIOLATES the ORDINARY advice to STOP multi-tasking, and instead uses it as his superpower for getting ungodly amounts done
  • Why Jeff and Elon recruit DIFFERENTLY to the way many companies and other leaders do
  • ​How being PURPOSE-DRIVEN gives them extraordinary advantages in attracting and recruiting the best talent
  • ​Why having the best people matters so much, particularly if you are focused on achieving world-changing goals 
  • ​What it means to recruit the best people, and how Elon and Jeff invent their own standards (aka, why Elon NEVER cares about your MBA)
  • ​How Elon and Jeff get the BEST from their teams, and how this goes against what you keep hearing on these topics, especially now
  • ​Why leaders who desperately want to be liked are FAR LESS effective than those like Elon and Jeff who are obsessed with being effective
  • ​Why continuously improving is NOT ENOUGH relative to what Musk and Bezos emphasize (Hint: Taking 100 years to get better is failure) ​​​
  • ​What you might not know about how Jeff emphasized innovation to evolve Amazon from just a retailer into a global behemoth  
  • ​Why Elon ISN'T just focused on innovating, but radically innovating order of magnitude leaps, at increasing rates of improvement
  • ​How Jeff and Elon continuously innovate, improve, and ITERATE all the way to achieving even the most ambitious world-changing goals—and how you can too.
       And, much, much more...
"If it was growing at 2,300% a year, pretty soon it was going to be huge." 
"A natural human tendency is wishful thinking...what's the difference between really believing your ideals..."
"She said the first question I asked her was, do you ever think about electric cars?" 
"Another thing that I would recommend to people is that they always take a
long-term point of view." 
"I'm very lucky because I feel like I have a mission-driven purpose." 
"The defensive reason of protecting the future of humanity." 
"Having a purpose-driven company is going to attract the best talent in the world." 
"The number one thing that has made us successful by far..."
"When I was 5 or 6 or something I thought I was insane." 
"I told them that I thought there was a 70% chance that they would lose their whole investment." 
"SpaceX is alive by the skin of its teeth,
so is Tesla."
"To be innovative you have to experiment." 
"I want to be able to absorb a punch because of my scale..."
"Life can't just be about solving one miserable problem after another..."
"The very rare idea that can be done by a
single individual." 
"I don't think everyone needs to solve some big world-changing problem." 
Will You Look Back At Age 80 Regretting What You Didn't Do? 
It's painful to go after a goal that deeply matters, give it all you've got, and fail. But it can be far more painful to look back having never gone for it. Jeff's framework made it easy for him to leave his career and start Amazon. This paid off for Jeff on an extraordinary scale, and betting on yourself can for you too. 

Here's Some Of What We're 
Covering Together In This Program 

  • Get in touch with your most AMBITIOUS goals, and equip yourself with a method for every day moving forward ACHIEVING them
  • ​Know what holds MOST of us back from what we TRULY want, and how you get beyond it to achieve what matters most to you
  • ​​The SHOCKING Dirty Secret of What Do You Want, and why you DON'T even need to know your goal to keep achieving it
  • ​How you can set your sights on numerous GRAND VISIONS and use them to keep pulling forward even your most EXTREME goals
  • ​Develop CERTAINTY about what goals most matter to you, and why you'll keep driving them forward  
  • ​​How you keep POWERFULLY driving forward even if you don't know your destination, let alone how you'll reach it
  • ​​The UNSTOPPABLE force of knowing your smaller and bigger whys and using your whys NOT just to start—but to finish. 
  • ​Set your sights on ENORMOUS long-term goals, even if you don't know how to achieve them, nor if you even can in this lifetime
  • ​​Get beyond the noise of the day-to-day and keep orienting yourself long-term to what TRULY matters
  • Learn what's WRONG with ordinary methods for setting goals that limit you to pathetically small goals or to avoiding goals altogether
  • ​Get your hands on a game-changing 4 step method for setting and achieving your most important goals
  • ​​EASILY translate even your grandest ambitions into the smallest next steps that keep you moving forward—and then take them
  • ​See that no matter where you are headed, there are MANY Roadmaps that you can take to get here 
  • De-mystify HUGE TOPICS like purpose, passion, meaning, destiny in ways that enable you to simply keep purposefully driving forward
  • Get clear on your Definite Purpose and how you're driving it daily
  • ​Learn how Dominant Intent is the fuel that has driven Elon and Jeff far, fast , and through the eyes of Jeff and Elon get clear on yours 
  • Ask yourself if you're comfortable being OBSESSED with what most matters to driving your goals, and define what obsession works best
  • ​Learn a rigorous method for conditioning your goals daily, if not every second, so you're constantly, automatically, pulling yourself forward
  • ​​Get clear on how you must be thinking, feeling, acting to keep forging ahead achieving your goals
  • ​​See how Jeff and Elon's thinking drives nonstop actions from themselves and their teams and align you and your team the same
  • ​Learn how your thinking drives your feelings and actions, and round and round again how this cycle either destroys your success or enormously keeps catapulting you forward
  • ​Identify what thoughts HOLD YOU BACK, those that propel you forward, and get your hands on a powerful method for changing your thinking
  • ​See how you can REPLICATE the "hardware" advantages of their brilliant minds by upgrading your "software" capabilities 
  • ​Develop an understanding of why there's nothing "[UNREASONABLE]" about Elon and Jeff's approach to risk, and what risk is right for you 
  • ​​​​Know what it means to "REFRAME" risk in a way that gives you far more ability to bet on yourself and unlock extraordinary rewards
  • ​See how NOT taking risk might be your RISKIEST strategy, and build your best strategy to take advantage of risk and reward 
  • ​Learn why a stigma of failure holds so many of us back, and how seeing it like Jeff and Elon enormously propels you forward
  • ​Develop your deep KNOWING that failure ISN'T the OPPOSITE of success, but the path to driving all the success you want
  • ​Get clear on how you Use Failure to keep iterating to success
  • ​Do an inventory of risk and failure, to see where in the past you may have learned painful lessons and to change your relationships to risk and failure in the future
  • ​Remember... you are HARDCORE... and tap your most hardcore
  • ​Define EXACTLY why being hardcore matters to your achieving, and how you keep getting harder and harder
  • ​Learn why seeing action as both an INPUT and OUTPUT of your process is crucial to unlocking your potential and achieving
  • ​See what leads you to get stuck taking action on your most important goals, and how you blast through 
  • ​Get clear on your HIGHEST VALUE ACTIONS, and organize around how you best take them every day 
  • ​Know why what we're taught on focus is WRONG, and how these two things are the secret to top focus, especially if you lack it naturally 
  • ​Consider what morning or daily routines are right for you, especially in light of what I wrote earlier on what Elon and Jeff do  
  • ​Learn what Jeff and Elon do to drive Definite Focus into their day, and evolve your method for doing this too 
  • ​Consider more of Jeff and Elon's perspective on recruiting, leading, and managing to see how it might evolve your practices too
  • ​Become the DESTINATION for top talent
  • Develop methods to attract your best people and best lead them too, so you can keep focusing on your highest value uses of time
  • Harness Elon and Jeff's thoughts on continuously, rapidly improving, so you can accelerate how rapidly you drive your goals 
  • ​Determine what innovation and improving matters most to you and your team in how you keep achieving your grandest vision
  • ​See, over and over again how Elon and Jeff target perfection, but also keep moving forward, and how you can too
       And, much, much more...


"All of my work comes back to principles because..."


"Practices are how you get good"


Elon and Jeff set goals OPPOSITE to how you're typically misled on goals 


Use the 'Dirty Secret' to go after and achieve goals you can't even define 


Elon doesn't care about hope, enthusiasm, motivation—he has Definite Purpose 


Know your values. Know what matters. Know why. Live your Definite Purpose


Orienting long-term built the everything store—what might it build for you? 


Even your grandest goals shooting beyond the moon are achieved one step by step 


Obsessive, compulsive focus on what? That's the secret for Elon and Jeff 


What dominates you and your business
for driving your Dominant Intent?


Limited thinking leads to limited results. Think Limitless for achieving all the way


Do you accept limited goals that match limited capabilities or build a limitless mind for achieving your grandest vision?
Get The 12 HIDDEN Principles 
Consider what I wrote earlier that perhaps just one small tweak is all it takes for you to RAPIDLY accelerate achieving even your most ambitious goals. You'll find what you need in these 12 HIDDEN Principles because in our modules for Goals, Mind, and Actions we're focused on what you need to make quantum leaps, FAST.
Limited Time ONLY

How Valuable Might This
Be For You?

12 Trillion Dollar HIDDEN Principles :)

  • Designed For QUANTUM LEAPS: I jest that this is a trillion dollar formula, but no jokes, Elon and Jeff have become the richest in the world in record time, so what could be possible for you?
  • ​Built For YOU: We go deep into Elon and Jeff's world-changing goals, but this is for you and YOUR goals
  • Hardcore To Deliver For You: This took hardcore work to best get these trillion dollar secrets working for you 

12 HIDDEN Principles From Jeff And Elon In A Program Built For You 

  • 12+ Hours Of World-Changing Principles and Practices: Decoded from how Elon and Jeff think and achieve too
  • ​Broken Down For You: In a way you can quickly learn and put to work 
  • Built Into A Program: NOT just "random" ideas or videos, but a transformational method built for you 

A RAPIDLY Transforming Method

  • NOT Information, Transformation: You aren't just learning in this program, you're transforming
  • Built to Upgrade YOU: A method built for RAPIDLY transforming YOU
  • ​A Method That Works FAST: Jeff and Elon have rocketed to the top FAST, and so can you

A Fast To Learn, Highly Actionable Method

  • Short Enough and Long Enough: Thousands of hours of research distilled into a short-ish, potent program
  • You'll Get It Fast:  We break down their method quickly and build yours FAST
  • So You Can Put It To Work Right Away: Built for you to dream and scheme and take powerful actions right away

Highly Accessible And Affordable

  • Affordable and Accessible For Anyone: This program is priced to be affordable for anyone to benefit 
  • ​Works For You In Any Job Or Business: No matter your ambitions, the 12 HIDDEN Principles will accelerate you 
  • Built To Give You What You Need: Zero fluff, just the transformation you want to CRUSH your goals

What Might This Be Worth To You?

  • Know what Jeff and Elon Do: RAPIDLY, get hours of insights on what Elon and Jeff do
  • Have Your Method For Doing It Too:  You're not just watching or learning, but building your method too
  • ​Reduce Your Downside: What downside might their decades of extreme achieving experiences help you avoid?
  • Keep Driving Your Upside: A powerful method for driving even your most ambitious goals all the way 
  • What Would You Invest To Achieve What Matters Most To You? What wouldn't you invest?

What Would You Expect To Invest For This World-Changing Program? 

From: Geoff Blades

Re: How to achieve your most ambitious goals, FAST 

Hi There,

I'm glad you kept reading and I'm hoping this has already been extraordinarily valuable for you.

I can't know if this program will be of world-changing value for you, but I can tell you that it has been for me. 

Doing this research for myself and building this program for you I've learned more on business building from researching Jeff and Elon than from any other single source in over 21 years of this work.

These learnings have already been of EXTRAORDINARY value to my clients too.

If you have your sights set on world-changing goals, what value ISN'T there in learning what Elon and Jeff do?

But even just in your career or business, what can you learn that helps you achieve what matters most to you? 

That's what this program is built to deliver for you. 

So let me ask you, what would you REASONABLY expect to invest for this program that will help you ACHIEVE even your most ambitious goals? 

$1,000,000,000,000? :)

Of course I'm only playing around here, but I'm also NOT.

What if this program helped you achieve even just a fraction of what Jeff and Elon have? 

What type of extraordinary return on investment would this program deliver you? 

A client advised me to make this program an exclusive, six-figure Mastermind for business builders, which we still might do, but that's NOT why I created this program. 

When I began this work I didn't know what I was seeking and NEVER expected it to be a program. 

It was only in seeing how DIFFERENTLY Elon and Jeff think and take action, in many ways seeing it was the OPPOSITE of how even most highly successful people operate, and to what even top schools teach, I saw that everyone needs to know this.

I imagine what could be possible for you and each of us with more of Elon's and Jeff's capabilities.

And more importantly, what would be possible for humanity if we had MANY more people taking on our most CRUCIAL, and time-sensitive, world-changing missions. 

So this program is priced to be affordable and accessible to lots of people. 

Yes, it is still a REAL investment, and it needs to be, or most people wouldn't value it, or take it seriously enough to invest the time and get the MOST value from it. 

But it is priced to provide you an EXTRAORDINARY return on your investment. 

In my programs and with clients I guarantee to deliver at LEAST A 10X return on your investment.

And here I'd say this is a VERY LOW bar for us to hit. 

This program is double the length and priced at a fraction of most of my Masterclasses, and a tiny fraction of what clients invest for my time.

It's priced this way to deliver you EXTRAORDINARY value. 

And to further my mission of giving EVERYONE access to the most advanced methods for achieving the career, business, life you TRULY want. 

This work has transformed me and my life and I hope it will do the same for you.

All the best,

What Would You Expect To 
Invest For This? 

$1,000,000,000,000 :)



* Introductory Price For A Limited Time ONLY

10X Or Your Money Back!

Yes, I'm joking that this is a trillion dollar formula, but jokes aside, this program is built to deliver EXTRAORDINARY value to you. 

If you don't feel that this program has delivered you extraordinary value, I'll happily refund you.

And fire myself for providing such little value to you.

Transform FAST To Quickly Achieve What Matters To You 
Elon talks about not just radically innovating or continuously improving, but also your rate of improvement. Taking 97 years to get to Mars is too late for him. He must be improving FASTER, and is obsessively focused on rate of improvement. This program will catapult you by accelerating your rate of improvement too. 

Meet Your Presenter

For Rocketing Your Most Ambitious Goals All The Way To The Top, FAST
Especially in these strange times, you want a proven method—
  • Based on 21 years of researching and developing the most advanced methods for creating the career, business, life you TRULY want
  • ​Brought together over thousands of hours of meticulous study and categorizing how Jeff and Elon think and do 
  • ​A proven system for transforming you, your career, business, life, as quickly as possible 
  • Get beyond feeling that your goals are out of reach, and feel confident you have a method to keep taking steps all the way to achieving
  • ​How to ensure all your hard work is working hard for you
  • ​If you choose you might even work less and achieve more, by doing more of the extraordinary things that Elon and Jeff do
About Geoff
A former investment banker at Goldman Sachs, and investor at the Carlyle Group, Geoff Blades is an advisor to CEOs, founders, and senior Wall Street leaders on creating extraordinary results in your business, career, and life. 

He is the author of four books and creator of dozens of game-changing programs for creating the career, business, life that you TRULY want.

See What My Private Clients Have To Say 

This is not just business for Geoff, it is intensely personal. For as long as I have known him this work has been his obsession, and Geoff has stopped at nothing to build mastery of these topics. For nearly 10 years Geoff’s advice has been priceless to me and my team in building my own firm.”
Adam Checchi, CEO, Founder, Checchi Capital
“Success at the highest levels requires never-ending improvement. Geoff not only helps me to keep bringing my best, but to also feel more happy and energized every single day.
President, Investment Bank
“After a decade of running my own firm and feeling like I was always a step behind, Geoff has me on track to building the business and life I truly love!”
CEO, Public Relations Firm
“After more than four decades on Wall Street, I engaged Geoff to help me make transformational changes in my career and life. All my life I have been a student of philosophy and personal mastery, but what Geoff is able to do you will not find elsewhere.”
Senior Advisor, Investment Bank
“I have known Geoff both personally and professionally for 20 years. He was a star performer and inspiration to his colleagues at Goldman Sachs then, and he’s transformed himself into a ‘mental accelerator’ and world-class success coach now. Geoff has proven to be an invaluable resource to our fund and portfolio as he helps us navigate management, sales execution and interpersonal mastery.”
Shahram Seyedin-Noor, CEO, Founder, Civilization Ventures
“I cannot say enough about Geoff. He gets to the heart of issues faster than anyone I have ever met. He is undoubtedly an important part of who I have become over these past few years…the best ‘me’ I have ever been.”
President, Technology Company
“Someone once told me, if Geoff is offering to work with you, jump all over it. So, let me say, if you can get Geoff’s best ideas for a fraction of the cost of one hour with him, leap, jump, get all over it!”
Managing Director, Investment Bank
“I came to Geoff when I was evaluating retirement. Geoff not only helped me quickly reach my decision to stay, he then helped me chart a course for taking my career to an entirely new level.
Partner, Investment Bank
A master craftsman, Geoff delivers a rare combination of personal experience and trenchant insight to help you supercharge your life. His passion is infectious. Blades has helped me develop critical tools to harness untapped personal reserves that have put me on a path to exceed stretch career goals.” 
Partner, Consulting Firm
“Working with Geoff has been transformational. He has changed the way I pursue specific professional goals, as well as how I think about my life overall. The time we have spent together has been invaluable.”
Partner, Investment Bank
“Right place right time. Some guys have all the luck. I used these excuses to rationalize my flattened career trajectory. Geoff helped me take calculated steps to break this cycle and reinvent myself, and thereby reattain happiness and fulfillment in my life.”
Principal, Private Equity
“For two decades I have fervently studied success and worked with top coaches, but when I found myself overwhelmed with information and complexity, Geoff helped me cut through the noise and draw a straight and powerful path to getting what I want in my business and life…TODAY.”
Founder, CEO, Accounting Firm
“Geoff just gets it. He understands that our ability to achieve rests within our own abilities, and he allows you to unlock it.”
Managing Director, Investment Bank
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